Menstruation is a silent spectacle. For every woman half of her lifetime, every month or even more often. What currently attacts media attention is its ambivalence: shame and normality. Bleeding every month is the most common thing in the world.
IGNORING IS NOT AN OPTION
Year - 2019
Services - Research, Branding, App design, UX-UI.
Industry - Healthcare
In 2019, 56 million girls
aged 9-13 experienced menstruation for
the first time.