Maybe... app
Menstruation is a silent spectacle. For every woman half of her lifetime, every month or even more often. What currently attacts media attention is its ambivalence: shame and normality. Bleeding every month is the most common thing in the world.
IGNORING IS NOT AN OPTION
Year - 2019
Services - Research, Branding, App design, UX-UI.
Industry - Healthcare
THE CHALLENGE
In 2019, 56 million girls
aged 9-13 experienced menstruation for
the first time.
Sadly, most had negative experiences affecting their physical and emotional development. Worse still, girls committed suicide from bullying by peers, parents and teachers’ ignorance and the taboo around menstruation.
THE GOAL
Be able to improve the experience of the first menstrual cycle of the girls through the education with correct information.
Being able to have an approximate date of the moment in which it will be presented, analyzing the different variables.
THE SOLUTION
Teaching & Data analysis, together creating a system for preventing bad experiences since you can know an approximate date for your daughter's first period, as well as learn about topics related to the first period or sexuality and be able to address them in the right way at the right time.
Month probability of
having the menarche
