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Casa Cinceles e-commerce
Casa Cinceles is a developing platform that allows Mexican artisans and traditional craftsmen to promote their work on an online platform that can connect with new customers and collaborations with the best contemporary Mexican designers
Year- 2020
Services- Logo, Tipography Design
Industry - Arts & Crafts
Client - Casa Cinceles
The Brand
"Cincel" is a keyword in this brand because it implies craftsmanship but also the material. Most of the pieces on this platform are made of marble, onyx, and clay, all of which have in common the chisel, just like this tool.
It can create works of art from a carved stone, that process of 'sculpting' the stone to reveal its true soul, which is the final product
The Solution
For this project, I was asked to create a logo and typography. The typography is inspired by ancient Rome and Greece, who carved their writings with the help of chisels
Refining this style a bit more, making it more structured to give it a contemporary flavor while retaining its classical essence. The typography has two weights: Ionic and Doric, named in honor of the columns that inspired the typography's design.
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